9IX Commercial Ad

While watching the Hip Hop Honors on VH-1 last night, this commercial came on, and I thought they were getting ready to honor Jay-Z... I'm thinking that he has been out for a while but its not time to honor him on Vh-1 just yet.. then I realized that it is an ad for his new fragrance with Rocawear caled 91X (or 99, or Ninety-nine for those of you who are still lost). I haven't smelled it yet, but I am enticed to do so as soon as possible. This was a much tasteful way to advertise your fragrance than to have Diddy all in the commercial , or have Eva Mendes roll around naked for 45 seconds.