Like their Spring 2010 Campaign Ad shot in Key Biscane, Florida, Perry Ellis plans to keep their timeless coastal theme by shooting their Fall Campaign on the Gulf Coast.
The initiative, called Project Beach, will provide awareness and funds for the recovery of the post BP Oil Spill, using its social media and brand strength. Project Beach launched today with a Facebook drive in which each time someone "likes" Perry Ellis, $1 will be donated to the national Wildlife Federation Oil Spill Restoration Fund. Keeping it fashionable, Perry Ellis will leverage its Runway Show to the awareness and recognition of the work the National Wildlife Federation is doing to restore the Gulf Coast. Furthermore, the ad campaign for the Spring 2011 Collection will be shot in the Gulf, which is as awesome way to bring style and glamour back to the Coast.
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