Woolrich John Rich & Bros launched Black Label for the Autumn/Winter 2011 season, taking the essence of menswear and extracting the softer aspects for a modern, feminine women's collection. Under the creative direction of Paula Gerbase, the Black Label collection took the hunting aspects of traditional Woolrich clothing and transformed it into functional, pure looks for today's woman. With years of experience in bespoke tailoring, Gerbase was able to create the perfect fit, even with the use of wool fabrics and other textiles. With only minimal changes, each look could be transformed into a menswear piece staying true to the Woolrich brand.
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