Get ready for Pure Lowxury! Custo Barcelona will be presenting their Spring/Summer 2010 Men's and Women's Collections on Sunday at The Tent for Mercedes Benz Fashion Week. Judging from the sketches, we are in for a treat with bold colors, a play on textures and a clever mix of personality in both collections!
Lowxury is the new word from Custo Dalmau, created to define the most sophisticated line from the new spring-summer 2010 collection.
Women's Collection:
Lowxury is sustainable luxury, sophistication at the right price, affordable glamour. Glamour with a twist of irreverent humour. The name for the collection’s top range comes from this new idea from the Dalmau brothers, expressed graphically in a new print that has been widely used in the garments: it shows a dressing table with necklaces, ballet shoes, and even a chandelier.
Lowxury is hyper-feminine, with many daring details. The pieces are full of surprises, loaded with detail, but with a sly wink that gives the baroque a humorous twist. Dresses inspired by the 1920s, asymmetric tops, baggy jumpsuits, puffball dresses, tunics and blousons in printed silks and linen combined with flashes of pure colour, shining crystals and metallic sparkle.
As well as the Lowxury line, there are new pieces in the Pure collection of tops, blouses and dresses that are the backbone of the brand’s most famous, basic line. The collection is completed with Custo Premium, an extensive line that now lies at the creative heart of CUSTO BARCELONA, offering new fashion ideas each season.
The menswear collection, focusing on the Pure and Premium lines, is more restrained and emphasises the vintage look of the garments and their prints. The range of items is less extensive but strong on shirts, T-shirts and polo tops.
The latest thing in T-shirts is the laser-cut V-neck; most of the models are short sleeved, although some have long sleeves. The collection also includes some crew neck designs. The polo shirts feature a wide range of models with printed patterns, many of them containing stripes and lines with blurred edges, as if they had been drawn by hand. The quality of the colours is exceptional. Button-neck T-shirts, long-sleeved shirts and guayaberas complete the collection of tops. For cooler weather there are jackets, bomber jackets and sweatshirts.
Knitwear is woven in cotton, linen or a mix of the two. Shirts are in poplin, voile and cotton cambric. Most have a smooth finish but a few are fine-ribbed.
Tapered leg trousers with western pockets or five oversize pockets complete the outfit.
The printed designs are positioned on the garments; only the striped patterns cover them completely.
The designs based on animals feature eagles and other birds, Bengal tigers and cattle skulls. Plant life and biology are combined in designs including leaves, flowers, amoeba and microbes. Eccentric characters that might have stepped from the pages of Alice in Wonderland can be seen side by side with boxers and dolls, smoking Rastafarians, good-natured savages and even a skull in an Elvis wig. Letters, logos and labels. Splashes, faded colours and graduated dyes. And stripes in every colour and texture.
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