Scoop NYC Launches Daryl K and Richard Chai for Original Penguin

Scoop NYC celebrated the launch of two new collections on Thursday; launching the Richard Chai for Original Penguin men's Collection, and the Daryl K Fall 2011 Women's Collection.  The dual events, held in both the Men's and Women's stores in the meatpacking district, featured drinks, music, and a well curated selection of looks from both collections.  Scoop, now expanding to its new store in Boston, continues to be a one-stop destination for buying premier designer pieces, but with style as the main focus.  Known for merchandising wearable pieces with a high caliber of style and luxury, its no surprise that the retailer would choose to add both collections by Daryl K and Richard Chai for Original Penguin.
Daryl K

The Daryl K Fall 2011 Collection is all about autumnal inspiration, mixing deep fall colors, with pops of red and coral, and of course the irresistible necessity of black.  Daryl  Kerrigan, now celebrating her 20th anniversary, brought her Fall 2011 Collection to Scoop NYC, including the popular leather pants that have become a popular staple for Daryl K.  Since 2000, after discovering stretch leather used on boots would make a great pair of pants, her leather pants are "becoming part of another vocabulary of fashion," says the designer.  To celebrate the launch, Figenza vodka mixed libations and the music was provided by Spencer Sweeney.  Sweeney, artist and co-owner of Santos Party House also contributed the artwork used on the prints for Daryl K's Spring 2012 Collection.

Richard Chai for Original Penguin

Richard Chai has been growing his place in the menswear arena for a few seasons, and his 40 piece Fall 2011 Collection was well received, becoming a great addition to Chai's menswear aesthetic.  The collection was a perfect match for Richard Chai and Original Penguin; classic menswear with modern cuts and fit - which is the bare essence of both brands.  The pieces at Scoop were perfect for the Autumn and holiday season, with deep colors and prints that put you in a Fall/Winter spirit.  A must-have item from the collection is blue plaid cords that were a popular piece at the launch party.  Matching the cords with a simple white dress shirt, or adding more dimension with the plaid shawl collar cardigan make a perfect look for a casual day or night.

Both collections are a must see!  Check it out in stores, or online at http://www.scoopnyc.com/.